our insights

How to make sure your content can be understood by everyone, and everything, reading it in an AI era.

We are all competing for attention in the busy world of content. We don't want marketing to feel like another chore you have to do. We'll bring you tips to keep it simple.

But how can you actually use it to your advantage without losing your brand’s soul? In recent months the chatter with our clients and colleagues has been a little bleak. Many of them have been lamenting the rise of AI and the impact it has on audience reach, especially web traffic. AI has shifted from an exciting experiment into a norm. For founders, creators and business owners, the message is clear: if you can’t beat it, join it (but be clever about it) . It could be a thre

Where did it all begin? 1986. A primary school classroom, wooden desks, proper blackboard, screechy chalk - you get the picture. We hated each other on sight, but slowly we bonded over Michael Jackson, leopard print catsuits, lunchbox peperamis and dance routines. Fast forward several years, via the music industry and law, and we ended up living ten minutes from each other and on the same digital marketing course - up-skilling in the new marketing landscape of social media. B