meet the gang

We founded the Good Gang Agency because clients were always asking us the same questions.

Can you recommend a web designer, branding consultant, can you ask our network to help with this piece of work?

They were juggling multiple consultants and trying to project manage them. They needed an agency, but didn’t want an agency mentality.

So, The Good Gang was born.

Less of a traditional agency, more of a collective. We are a fully remote, good gang of experts.

The Good Gang was founded by Lucy James and Kate Horner, two marketing experts with years of experience across multiple industries. Having collaborated on several projects in the sustainable and non-profits sectors they decided to found The Good Gang Agency in 2025.

Our company ethos is to deliver really good marketing for good people.

We want to make the world a slightly better place and so do many of our clients. If you want a marketing team that can align with your values and help you grow your business, you’ve come to the right place.

Lucy and Kate, founders of The Good Gang Agency_edited.jpg

co-founders

Lucy James

Co-founder

Lucy is an experienced marketer specialising in paid social, in particular Facebook and Instagram Ads marketing strategy, management and optimisation.

She has worked on projects with the Chanel Group, social enterprises and startups.

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Kate Horner

Co-founder

A marketing strategist with specialisms in website strategy, social media and creative copy and content.

Kate has worked across the entertaiment, retail, travel, sustainability, e-commerce and non-profit sectors.

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our experts

Apart from the co-founders, our experts cover specialisms in website design and build, SEO, email marketing, copywriting, social media and paid social.

They all have years of experience behind them and have worked with a breadth of clients across all industries.

are you in?

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